Local SEO is an essential search engine optimization (SEO) strategy that helps businesses become more visible in local search results on Google. With 3.96 billion searches conducted every day, it's important to stand out in the local pack. Local SEO can help you do just that, driving more traffic to your website and specific web pages and increasing your visibility to local audiences. One of the biggest benefits of local SEO is that it can directly boost your sales and make your brand name more recognisable.
It also helps you become the local authority in your industry by promoting local industry meetings, news, employees and other educational content on your blog. Additionally, local SEO puts you in front of customers at the exact moment they are looking for a product or service, making them much more likely to buy or at least ask for more information. When it comes to local SEO, you have the opportunity to appear in both the main organic search results and the local maps package at the same time. You can also take advantage of local SEO for mobile, as more and more searches are conducted from mobile devices.
To determine the success of your local SEO, you have to look at the big picture and make sure all potential local signals across the Google local search landscape are consistent and correct. By investing in your local seo, you get to rise above and compete with other local businesses within your niche. Even if you don't have a website, local SEO helps your business stand out when potential customers are searching for key information. It's clear that most people searching for local listings find what they are looking for within the local 3-pack options on offer. In conclusion, local SEO is an invaluable tool for businesses with a brick and mortar shop or one that provides a service in a certain service area.
It helps you stand out from the competition and drive more traffic to your website through online leads, which are likely to provide you with a high conversion rate.