Local SEO helps your business stand out - even if you don't have a website - and helps drive more traffic to your venue through online leads. Since these leads come from people who are specifically looking for the products or services your business offers, they are also likely to provide you with a high conversion rate.
Local seois a search engine optimisation (SEO) strategy that helps your business become more visible in local search results on Google. Did you know there are 3.96 billion of them? Try searching for a business in any industry and you will notice that you only see three top results in the local pack.
One of the biggest benefits of using local SEO includes increasing traffic to your website and specific web pages. Local website traffic can optimise the visibility of your website, directly boost your sales and make your brand name more recognisable to local audiences. This is especially useful for small local businesses looking to promote their business from a small geographic area. With local SEO, you can ensure that your brand appears in front of the eyes of almost every customer searching for local products specific to your business niche, converting online searches into offline purchases.
Become the local authority in your industry by promoting local industry meetings, news, employees and other educational content on your blog. By establishing yourself as a local business and driving more online traffic to you, you'll discover how many local customers are interested in picking you up. BuzzStream makes it easy to get local backlinks, which helps you identify and build relationships with local influencers by researching influencers, tracking conversations and reporting on your outreach campaigns, team performance and link placements. If you have a local business, such as a shop, restaurant or agency, you will want your web pages to rank for certain search queries made by a local audience.
This can be attributed to the fact that local SEO puts you in front of the customer at the exact moment they are looking for a product or service, making them much more likely to buy or at least ask for more information. You may have noticed, if you search on your phone for certain local things, or on your computer, that Google has automatic, targeted local articles. As a local business, you have the opportunity to appear in both the main organic search results and the local maps package at the same time. As more and more searches are conducted from mobile, taking advantage of local SEO for mobile is a necessity.
But when it comes to determining the success of your local SEO, you have to look at the big picture. And even if your business doesn't have a website, local SEO helps your business stand out when potential customers are searching for key information like this. It goes to show that most people searching for local listings find what they are looking for, within the local 3-pack options on offer. You've probably heard a lot about local SEO being one of the most important facets when it comes to digital marketing.
The focus shifts to making sure that all potential local signals across the Google local search landscape are consistent and correct. By investing in your local SEO, you get to rise above and compete with the other local businesses within your niche. Local SEO is extremely important, especially if you have a business with a brick and mortar shop or one that provides a service in a certain service area.