Small business SEO, or search engine optimisation, is an often overlooked and misunderstood tool that every entrepreneur has access to. It takes time to cultivate and see real results, sometimes up to 12 months, but SEO has lasting benefits that can completely overhaul a small business' bottom line. Here are 10 tips to help you rank better in online searches. Creating a list of 20 to 50 keywords and signing up for Google AdWords is a great place to start. This will allow you to validate that the keywords you chose are frequently used in online searches.
Search engine optimisation (SEO) is an essential part of any small business' success. Without it, your business may be like a great TV show that airs on a dark channel in the middle of the night - no one will know it exists. A healthy SEO package for small businesses should include, at a minimum, technical and on-page SEO management. Optimising your website for local search involves many of the same steps as normal SEO. This free ebook will teach you, step-by-step, how to improve your local SEO so you can start generating more traffic and sales for your business. Surfer is an SEO tool that can be used to analyse your on-page content and optimise your overall on-page SEO.
Investing in SEO and targeting key terms related to your business can help build better brand awareness, both locally and nationally. Local SEO efforts focus on optimising relevance and prominence, as distance is not something that can be changed. An experienced SEO consultant can help identify the type of SEO that is important for your business. It's also important to update your contact information whenever it changes, taking care to adjust it on all the different platforms and tools you are using for local SEO. Local SEO is about optimising pages and sites for region-specific results, such as 'near me' searches. Turning these terms into long tail keywords can really help optimise your local business SEO.
This ultimate guide to small business SEO will help you make the most of local search by taking you through the essential steps. Hiring an SEO company for small businesses can be beneficial as they can easily compete with their competitors with an effective SEO strategy.