Are you looking to make your local business more visible in search engine results? Local SEO is the answer. It's a branch of search engine optimization (SEO) that focuses on optimizing a website to be found in local search results. Local SEO is the practice of increasing the online visibility of local businesses, similar to organic SEO but with an added geographic component. Local search marketing is everything that is done on the web to promote a physical business that establishes face-to-face contact with its customers.
It applies to single-location small and medium-sized enterprises (SMEs) as well as national business brands and chains. If a business meets its customers directly, either through a storefront or a service area, it is called a "local business" and a unique set of techniques and skills can be used to increase its visibility on the Internet. This can also be referred to as "local SEO", or local search engine optimization. For brands with multiple locations, Google My Business and local SEO can be confusing and frustrating.
Google's local algorithm is a horse of a different colour compared to the organic one most SEOs are familiar with. To get the most out of your local SEO efforts, it's important to understand how it works and how to optimize your website for local search results. The paradox of local search has always been that it is one of the most time-consuming areas of SEO, yet the businesses that stand to gain the most have the smallest budgets and the most limited internal resources. If you have a local business, such as a shop, restaurant or agency, you want your web pages to rank for specific search queries made by a local audience.
It will show you how to give your local search efforts personality so that local searchers want to know who you are. According to Moz's local SEO report, Google My Business signals, including proximity and keywords, are the main ranking factors. However, while claiming your Google My Business listing is a good place to start, local SEO is much more than that. In this quick video series, Moz's customer success experts explain local marketing best practices and how to put them into practice with Moz Local.
Be the local authority in your industry by promoting local industry meetings, news, employees and other educational content on your blog. But while writing about general topics will appeal to a broad audience, sometimes it's more important to sharpen your focus and write about local or industry news to attract a local audience. Here we'll explain what local SEO is and guide you to more in-depth reading that will help you make your website findable in your area. But with personalisation and localisation playing an increasingly important role in every SERP, local can no longer be seen in its own silo, every search and social marketer must refine their understanding. To get started with local SEO, you need to understand how it works and what steps you need to take to optimize your website for local search results. First, you need to create an optimized Google My Business listing for each location of your business.
This includes providing accurate information about your business such as address, phone number, hours of operation, etc., as well as adding photos and videos. Next, you need to create content that is relevant to your target audience in each location. This includes creating blog posts about topics related to your business in each location as well as creating content about events happening in each location. You should also create content about topics related to your industry in each location. Finally, you need to build links from other websites in each location. This includes getting links from other businesses in each location as well as getting links from websites related to your industry in each location. By following these steps, you can optimize your website for local search results and increase your visibility in each location.
With the right strategy and tactics, you can make sure that your website is found by potential customers in each location.