GMB or Google My Business is essentially the most critical part of your local seo strategy. Make the most of social listening. To help you optimise your business for local SEO, we have created a comprehensive guide, which will cover local SEO tips and tools. Local SEO is a branch of SEO that focuses on optimising a website to be found in local search results.
Local SEO is a search engine optimisation (SEO) strategy that helps your business become more visible in local search results on Google. We've had our fair share of run-ins with Google My Business (GMB), so if you find yourself banging your head against a wall, you're not alone. However, claiming your business listing and populating the content on it is essential for your local SEO listing, especially for your Google Local Pack and SERP results. Don't be discouraged if your business category isn't listed, although there are over 2,000 categories, they have some rare ones, so do your best to find the one that makes the most sense for your business.
Use both primary and LSI keywords whenever you can when populating your content, as this counts for almost 20 percent of your chances of getting into the Local Pack. The paradox of local search has always been that it is one of the most time-consuming areas of SEO and yet the companies that stand to gain the most have the smallest budgets and limited internal resources. With a better understanding of how local SERPs behave, SEOs can refine keyword lists, tailor content and build targeted campaigns accordingly. Increase your local SEO visibility with easy directory distribution, review management, listing updates and more.
Like local blogs, local directories are strongly associated with a geographic area and are well indexed by search engines. By following local SEO best practices, businesses can improve organic traffic from searches conducted by customers in nearby areas. When done well, local SEO allows people to find information about your business quickly and easily, putting them one step closer to a transaction. It will show you how to put personality into your local search efforts so that local searchers want to know who you are.
Include local news and events, which will not only boost your SEO but also provide useful information to your audience. Become the local authority in your industry by promoting local industry meetings, news, employees and other educational content on your blog. Learn how to build your local presence through outreach to other local businesses, schools and events in this Moz Academy video. By putting these 10 actionable items into practice, you'll ensure that your business not only takes advantage of lucrative local search, but also has a solid foundation when new SEO features are introduced.
There's nothing like creating content that speaks to or directly relates to a local topic to capture the attention of your local customers. Inbound links are incredibly powerful opportunities to boost your local SEO: every inbound link tells Google that you are a legitimate business, and inbound links can also increase your domain authority. Local SEO is all about increasing the search visibility of businesses that cater to their face-to-face communities. And you want to boost quality links because they are an important ranking factor for local SEO, as well as for your natural ranking in the SERPs.