Organic traffic is essential for any business that wants to be competitive in their industry. Users who visit your website from organic search engine results have a specific intent and if you can provide them with a solution or answer to their question, they are more likely to convert. I recently came across a statistic that was quite eye-opening: implementing organic SEO will increase your chances of ranking higher in Google, the number one search engine. Organic search and SEO go hand in hand; SEO brings organic traffic, which is fundamental to succeed digitally.
If you want more information, you can check out our previous article on SEO for beginners. If you already have a solid understanding of SEO and its importance, you can move on to chapter 2 (although we recommend you take a look at the Google and Bing best practices at the end of this chapter; they are a useful refresher). In the world of search engine optimisation (SEO), organic SEO is the clear champion of website traffic. Organic search still accounts for more than half of all website visitors, especially in B2C companies.
What is organic SEO? It refers to the methods or strategies that are used to achieve higher rankings in search engine results pages (SERPS). Organic SEO involves optimising the website by writing high quality and highly relevant content, keyword boosting, incorporating meta tags and backlinking. Organic SEO is a low-cost investment because you don't pay for advertising but invest in creating excellent content. Having a good ROI is important for making business decisions.
Since organic SEO can provide a better ROI, it may be more worthwhile than ads. Let's look at some of the most important aspects of SEO, why it is important for your website, and what role it plays in your digital marketing strategy. Not only will this help you determine which areas of SEO to focus on, where to track conversions and how to set benchmarks, but it will also help you create talking points for negotiating SEO projects with clients, bosses, etc. Knowing how to choose a good SEO company can save you a lot of time and money, as the wrong SEO techniques can hurt your site more than they help. Increase your local seo visibility with easy directory distribution, review management, listing updates and more.
Use this SEO guide and these fifteen points to elevate the understanding and position of SEO in the marketing mix. While many people expect a short-term focus on SEO to solve all of their companies' web challenges, the processes for performing SEO are shrouded in mystery. If you want the best for your website's SEO ranking or if you want to expand your digital advertising strategies, it is essential that you get your organic SEO services from a reputable and highly recommended digital agency.