Why is local seo important?

Local SEO helps your business stand out - even if you don't have a website - and helps drive more traffic to your premises through online leads. Since these leads come from people who are specifically looking for the products or services your business offers, they are also likely to provide you with a high conversion rate. As people are more likely to relate to a nearby business, local seo sends targeted traffic to your website and optimises your conversion rate. Nearly half of Google searches are focused on local information, which means that users are actively searching for content based on the area.

In addition, 88% of local searches on mobile devices result in a visit or call to the business within 24 hours. For starters, you want to remain competitive. You are in business to deliver value to your customers through your services and products, be profitable and grow. Today, your business needs to be on the map quickly to increase visibility, either locally, further afield or both.

By optimising your website for local organic search, you make it easier for people to find you online. Local SEO is an important part of any SEO strategy for local businesses. If you have a shop or service area, local SEO will help your audience find you when they search online. Local SEO is a search engine optimisation (SEO) strategy that helps your business become more visible in local search results on Google.

Local SEO helps businesses promote themselves online to local customers in a geographic area. The difference between local SEO and organic SEO is intent. Google can (quite well, too) select search queries that have "local intent, meaning that the searcher wants search results with local businesses". Content with a local focus is of significant importance in local SEO efforts.

Local SEO (search engine optimisation) refers to optimising a website to rank for searches specific to a particular geographic area. Google automatically prioritises some search queries to show local results first, or customers may query local businesses for them. If you sell goods and services online, rather than through a bricks-and-mortar shop, you might assume that local SEO is not for you. But while writing about general topics will appeal to a broad audience, sometimes it is more important to focus and write about local or industry news to attract a local audience.

Building these local directories will help you increase your website's link authority for local searches. Local SEO is the low-hanging fruit when it comes to getting more page views and higher rankings in Google, as you have far fewer competitors in a given region. These local industry related sites often help increase the value of your local link profile significantly, and often help add the authority and uniqueness that Google rewards. Whitespark offers local listing management, recommends where to list your business, examines your competition, and robustly builds and monitors your citation growth for better local search rankings.

The focus shifts to making sure that all potential local signals in the Google local search landscape are consistent and correct. If you search Google for an important keyword related to your business and a map appears with 3 listings underneath (also known as a map pack), then local SEO can help you grow your business. Keyword research for local SEO hasn't changed much, although some aspects are a little different. From taking note of Google's autocomplete entries to Google's Keyword Planner; there are a myriad of ways to find the perfect keywords for your local SEO strategy.

Local SEO ensures you rank well for keywords related to your business and the areas you serve.

Claudette Lorenzo
Claudette Lorenzo

General social media junkie. Devoted pop culture scholar. Wannabe bacon enthusiast. Subtly charming tea fanatic. Freelance foodaholic. Lifelong twitter enthusiast.