Local SEO is an essential part of any business's online presence. It helps your business stand out, even if you don't have a website, and drives more traffic to your premises through online leads. These leads are likely to provide you with a high conversion rate since they are specifically looking for the products or services your business offers. People are more likely to relate to a nearby business, so local SEO sends targeted traffic to your website and optimizes your conversion rate.
Nearly half of Google searches are focused on local information, which means that users are actively searching for content based on their area. Additionally, 88% of local searches on mobile devices result in a visit or call to the business within 24 hours. To remain competitive, you need to be on the map quickly to increase visibility, either locally or further afield. By optimizing your website for local organic search, you make it easier for people to find you online.
Local SEO is an important part of any SEO strategy for local businesses. If you have a shop or service area, local SEO will help your audience find you when they search online. It helps businesses promote themselves online to local customers in a geographic area. The difference between local SEO and organic SEO is intent; Google can select search queries that have "local intent", meaning that the searcher wants search results with local businesses.
Content with a local focus is of significant importance in local SEO efforts. Building these local directories will help you increase your website's link authority for local searches. Local SEO is the low-hanging fruit when it comes to getting more page views and higher rankings in Google, as you have far fewer competitors in a given region. These local industry related sites often help increase the value of your local link profile significantly, and often help add the authority and uniqueness that Google rewards. The focus shifts to making sure that all potential local signals in the Google local search landscape are consistent and correct.
If you search Google for an important keyword related to your business and a map appears with 3 listings underneath (also known as a map pack), then local SEO can help you grow your business. Keyword research for local SEO hasn't changed much, although some aspects are a little different. From taking note of Google's autocomplete entries to Google's Keyword Planner; there are a myriad of ways to find the perfect keywords for your local SEO strategy. Local SEO ensures you rank well for keywords related to your business and the areas you serve. In conclusion, local SEO is an essential part of any business's online presence. It helps businesses stand out from their competitors and drives more traffic to their premises through online leads.
It also helps businesses promote themselves online to local customers in a geographic area, increasing visibility and helping them remain competitive in their industry.