Local SEO allows you to put important information about your site online, such as your business address and phone number. This helps to increase the exposure of your business on the web, which can make your business better known to local residents. Local search engine optimisation is a branch of SEO that focuses on optimising a website to be found in local search results. Implementing local seo strategies means that searches become very specific to your business.
Local searches look for a particular business or location, which means that if implemented correctly, your business could be in a better position to promote the products or services your business offers. A solid local SEO strategy is key to attracting more people to your shop, whether you have one storefront or five hundred. Take a look at these 16 facts about local SEO and see why using SEO could help your organisation. And to find out which parts of your website to optimise for local search, check out this article.
Any business that has a physical location or serves a geographic area can benefit from local SEO. If you search Google for an important keyword related to your business and a map appears with 3 listings underneath (also known as a map pack), then local SEO can help you grow your business. With an effective local SEO strategy, you can raise awareness of your business, which translates into more visitors to your location. This shows that most people searching for local listings find what they are looking for, within the local 3-pack options.
Local SEO focuses more on the audience that is close to your business, in your community, as opposed to the audience that is not. Local mentions are instances where your business name, address and phone number are mentioned online, for example, in a local business listing. Statistics, data and current trends suggest that local SEO is heading towards a paradigm shift in significantly improved context and understanding. What's more, with local SEO, your business already has a solid foundation whenever new SEO features are introduced.
Writing customised local content with all these factors will help you get the quality content that Google wants to return for specific local results. The reason all businesses need local SEO is that search engines have realised that many users are looking for specific services and products close to them. As the name suggests, local SEO focuses on attracting customers from smaller areas, such as those in a specific town or city. And even if your business doesn't have a website, local SEO helps your business stand out when potential customers search for key information like this.
When you have a physical location, whether it's an auto shop in Boise, Idaho, a restaurant in Jacksonville, Florida, or a furniture shop in Houston, Texas, local SEO plays a key role in generating customers and conversions. Improving rankings in the local pack is increasingly important for local businesses, especially those that find themselves unable to compete with their larger rivals in the top search results. We should have a concise idea of what exactly local SEO is, its relevance in today's world and how it affects businesses. But when it comes to determining the success of your local SEO, you have to look at the big picture.
As a local business, you have the opportunity to appear in both the top organic search results and the local maps package at the same time.