Local SEO is a search engine optimisation (SEO) strategy that helps your business become more visible in local search results on Google. Advanced local SEO tips and strategies can help you to increase traffic, leads and brand awareness from local search. Common tasks associated with local SEO include local keyword research, optimising a company's Google My Business profile and creating "NAP citations".At a high level, local SEO works like a "normal Google search". What makes local SEO unique is that Google uses a different set of ranking factors to rank local search results.
Having clarified this, let's look at how to track local SEO rankings. One of the first steps in any local SEO campaign is to evaluate your rankings. The thing is, with local SEO, where you search from is HUGE. In fact, Map Pack results can be completely different from one kilometre to the next. In this chapter, I'm going to show you how to find keywords for local SEO.
Fortunately, keyword research for local SEO is basically a "one-time process". Outside of "near me," these keywords are not a great fit for local SEO. Now it's time to dive into how local SEO really works on Google. NAP citations (Name, Address and Phone Number) are another key local SEO ranking signal. That's why creating content, optimising your pages and creating backlinks are still SUPER important for local SEO ranking.
Especially for competitive industries (legal, dentistry, etc).When it comes to local SEO, Schema markup is more of a "nice to have". As someone who has read all the articles on page 1 for the term "local SEO", I see this gets to the top 3 rather quickly. I actually think your guide is solid. Lots of things that can be done and it's clear that you guys have a lot of experience with local SEO. I am about to create a website that requires heavy local SEO.
This will definitely be very helpful. I actually started at an agency that specializes in dental marketing. They have mastered the niche and have been doing local SEO and marketing for over 25 years. Since I started running my consultancy Ratynski Digital (we specialise in Local SEO) I've picked up a few tips and tricks along the way. Reclaim your Google My Business page and optimise it. Understand and master the art of dating.
Continue to optimise your website for mobile. Add business directories to your to-do lists. Hi Eldar, thanks for your comment. Yes, it's hard to cover everything there is about local SEO (including tactics) in one post. It's like trying to cover "normal SEO" in one post.
You can cover a lot, but there will always be bits and pieces missing. This one lacks research, and knowledge on local SEO. I wrote a post about local SEO a year ago. Maybe I'll give it a bit of a revamp. Local SEO changes very often, so it's not a bad idea to tweak things. One of the nice things about local SEO is that there are a lot of little tactics that can make a big difference.
So it was fun to write this article. It's by far the most comprehensive article I've read on local SEO. Thank you so much Brian Dean for sharing your knowledge related to local SEO. We use local press releases a lot and find that they help. Some local news sites allow you to include your NAP, so you get an unstructured citation. What happens when you start focusing on the areas of your local SEO strategy that really matter? You generate more leads, create conversions and establish yourself as a valuable player in the local economy. Assess your market and competition The starting point is always to begin with market research.
Start by gauging the local content in your niche and its links. This will help you determine your attack strategy. For example, let's take the personal injury lawyer niche. If you are going to target big cities with your campaign, you have to evaluate each market separately in terms of general and targeted markets. The one thing to keep in mind here is that local search has to be something that potential local clients are going to search for. The details of how Google calculates local search ranking are kept fairly quiet, but according to Google there are three main factors that businesses should focus on when optimising for local search. In this webinar, Dan reviews the results and discusses the implications for your local SEO strategy.
Given that most local searches have an incredibly strong commercial intent, it pays to rank in local SERPs as well. Competing with giant brands in the local SEO space can be daunting, but Dana is here to turn your epic battle into an epic victory. Google prioritises local businesses in local search results like these in a search results feature called Map Pack. In analysing the link profiles of the local sites I've worked with, I find that 90 percent of a local site's backlinks tend to point to its homepage. Conclusion Local SEO can be tricky to do and especially when you have multiple locations to target. Be the local authority in your industry by promoting industry meetings, news, employees and other educational content on your blog. We've mapped out your path to local SEO success, so you can learn how to build a solid strategy for your business and take advantage of the tools you'll need to get results in this beginner's guide. By following best practices for local SEO, businesses can improve organic traffic from searches conducted by customers in nearby areas. For brands with multiple locations, Google My Business and local SEO can be confusing and frustrating.