Top 10 ways to improve your local seo right nowCreate a Google My Business account. Create content based on local news or events. Use location pages or an "about us page" specific to your location. To help you optimise your business for local SEO, we've created a comprehensive guide that includes local SEO tips and tools.
Local search and mobile search go hand in hand (61% of all Google searches are done on mobile). We've had our fair share of run-ins with Google My Business (GMB), so if you find yourself banging your head against a wall, you're not alone. However, claiming your listing and populating the content on it is essential for your local SEO listing, especially for your Google Local Pack and SERP results. Don't be discouraged if your business category isn't listed, although there are over 2,000 categories, they have some rare ones, so do your best to find the one that makes the most sense for your business.
Use both primary and LSI keywords whenever you can when populating your content, as this counts for almost 20 percent of your chances of getting into the Local Pack. As smartphones are part of our everyday lives, it is natural that many people use their phones to search for local businesses and information. Uberall commissioned a study which found that 82 per cent of respondents had used their mobile devices to conduct a 'search near me'. This demonstrates the extent to which people use their phones to conduct local searches.
Local SEO is a search engine optimisation (SEO) strategy that helps your business become more visible in local search results on Google. Look for any spelling errors, address and phone number discrepancies, duplicate listings and resolve them to improve your local SEO. When the local SEO industry is in flux and Google is ready to change the rules at a moment's notice, your best bet is to safeguard your efforts with an organic and offline approach. In this quick video series, Moz's customer success experts explain local marketing best practices and how to put them into practice with Moz Local.
Local SEO is all about increasing search visibility for businesses that serve their communities face-to-face. Be the local authority in your industry by promoting local industry meetings, news, employee and other educational content on your blog. But while claiming your Google My Business listing is a good place to start, local SEO is much more than that. BuzzStream makes it easy to get local backlinks, which helps you identify and build relationships with local influencers by researching them, tracking conversations and reporting on your outreach campaigns, team performance and link placements.
The same rules apply to local SEO, and if you can write quality blog posts about your business niche that involve the geographic area in which you operate, you may do quite well in local search results. For brands with multiple locations, Google My Business and local SEO can be confusing and frustrating. If you search Google for an important keyword related to your business and a map appears with 3 listings underneath (also known as a map pack), then local SEO can help you grow your business. A map of local service providers or a city events calendar could add value to your persona and contain very relevant local cues on the page.
It will show you how to put personality into your local search efforts so that local searchers want to know who you are. However, while writing about general topics will appeal to a broad audience, sometimes it is more important to focus on writing about local or industry news to attract a local audience. Having social media signals that point to your location is another advantage when it comes to ranking for local SEO.