By breaking down your strategy and thinking of SEO as these three categories, it will be much easier to organise and execute your optimisation plans. On-page SEO, also known as on-site SEO, is the process of optimising the content of your website. This can include body text, keywords, headings, meta titles, meta descriptions, images and more. Incorporating on-page SEO into your marketing efforts is helpful for search engines to understand your site's content.
And once Google understands your website, it can reward you by displaying your site for search queries it deems relevant. Off-page SEO is pretty much everything that doesn't happen on your website. Off-page SEO is about building exposure and trust for your business, which can ultimately lead to more visitors and sales. Most off-page SEO work focuses on link building.
If you don't know, link building is the practice of getting other reputable websites to link to your site. Technical SEO refers to actions taken to help search engines crawl your website and improve the user experience (UX). As search engines and their algorithms become more complex, these requirements change, which means that this type of SEO is always evolving. To ensure that there are no crawl and UX issues, your technical SEO efforts must be efficient.
Local SEO is a variation of SEO that focuses on a specific area, rather than a national approach. It is about increasing your online presence in your community and promoting your products or services to local customers. Some ways to improve your local seo include writing custom local landing pages, optimising your local profiles, spamming Google Maps, building local links, and more. Headquarters 837 Crocker Rd Westlake, OH 44145440-821-1425.Get started with 25 marketing guides and templates with free membership Effective on-page SEO relies on high-quality, informative content.
And not just slightly informative content that will actually rank well has to solve problems that no other page is solving (or, at least, solve those problems better than other available resources). The information you share has to be top-notch. Rand Fishkin, of Moz fame, says it has to be ten times better than the other content available. And that's no joke, if your content is absolutely better than everything else, it's going to rank very well.
The most important part of on-page SEO is making sure your content is awesome. But there are many other factors that go into making a page rank well in search results. The example I gave earlier, keywords, is an important one. If you're writing a detailed article on a topic, you're going to include a lot of relevant and related keywords.
But making sure those keywords are fully optimised to meet your goals can provide a big boost to your SEO. But on-page SEO goes beyond keywords. Having a site that is easy for visitors to navigate is important, also if your visitors want additional information but it's hard to find out where it is, they're not likely to stick around to find out. Good design is also crucial.
In short, focus on providing a good overall user experience. If it seems like almost everything is included in on-page SEO, it's because it's a huge factor, and getting it right is very important. Much of this optimisation is focused on the user, who is the one you are trying to attract, so it is very important to get it right. Defining off-page SEO is a bit more difficult.
The first and arguably most important part of off-page optimisation is link building. It is a very important part of SEO and also one of the most difficult. Getting links to your site helps attract visitors and shows Google that others on the Internet value your content and that your site has authority. Establishing positive relationships with bloggers, journalists, social media personalities and the people behind websites similar to yours are positive off-page SEO practices.
Commenting on other blogs can be helpful. Guest blogging remains a popular off-page SEO method. Hanging out on Reddit and relevant forums can also help. A lot of this may not seem like SEO, but that's because you've focused on on-page signals.
SEO has a lot to do with your overall online presence, and off-page SEO focuses on that. It's often more about you as a content creator than your content itself. Some people classify technical SEO as a subset of on-page SEO, but here we'll treat it as a unique type. Technical SEO, in short, is related to on-page factors but has to do with things that happen behind the scenes.
App shop optimisation is very similar to on-page SEO. While it's not always clear what factors are used in app shop search algorithms, there are fewer factors to influence, so focus on those. See the difference? The mobile site is optimised for the width of my screen and is easy to read. See the difference? The first two sound natural and as if I can imagine them when I see them online.
The last one looks spammy and like it's trying too hard. Mobile optimisation is incredibly important, as Google practices mobile-first indexing. This means that instead of crawling a desktop site, the algorithm will use the mobile version of your site when indexing and ranking pages for SERPs. In addition, 61% of search queries on Google in the US are mobile-first.
So, given all this, your SEO strategy would be ineffective without prioritising mobile optimisation. Keywords are at the heart of SEO, but they are no longer the first step to achieving organic growth. Instead, the first step is to make a list of topics you would like your content to address. To start, draw up a list of about 10 words and terms associated with your product or service.
Use an SEO tool (Google's Keyword Tool, Ahrefs, SEMRush or GrowthBar, to name a few) to research these words, identify their search volume and come up with variations that make sense for your business. Let's say a pool business is trying to rank for "fibreglass pools, which receives 110,000 searches per month. This short tail keyword may represent the general theme for creating their content, but the business will also need to identify a number of related keywords to include in their content. For example, they could choose to use "fibreglass pool prices, or "cost of fibreglass pools, to get additional rankings for the general keyword of fibreglass pools.
Using search volume and competition as a measure, you can create a list of 10-15 short tail keywords that are relevant to your business and are being searched by your target audience. Next, rank this list based on monthly search volume. During this step, you will begin to optimise your pages for specific keywords. For each pillar you have identified, use your keyword tool to identify five to ten long-tail keywords that drill down to the original thematic keyword.
Only with a full combination of all 3 types of SEO will you see positive results in the SEO game. Because this is a very important SEO success factor, it is considered by many to be one of the types of SEO. In this post you will learn the different types of SEO and what SEO techniques are applicable for each type. SEO has many types, and in this post, you will learn what each type does and how to use them together to improve your website's SEO visibility.
With a monthly SEO plan like the one above, plus a tracking document like a search insights report, you can build and execute an efficient SEO strategy. In the beginning (think early 2000s), SEO was simple, but over the years the whole SEO process has become complex. It may not look like an advanced SEO strategy, but you'd be surprised how many websites lack basic on-page SEO, such as page titles or descriptions. Therefore, we also create content on conducting keyword research, optimising images for search engines, creating an SEO strategy (which you're reading about right now), and other sub-topics within the SEO umbrella.
While not an entirely separate process, there are distinct considerations for mobile SEO, such as monitoring page speed, responsive website design, local SEO, and creating high-quality content regardless of the device it's viewed on. It's a fantastic SEO tool for in-house teams to use, but it's also a great way for SEO agencies to share quirky reports with their clients. But most importantly, the SEO metrics you can track with Data Studio can help you determine the effectiveness of your SEO strategy, and assess whether you need to pivot or change tactics to get better results.