Local SEO services are digital marketing solutions that help businesses appear in location-based search results, such as those of users who are close to the business. For example, local SEO can help a pizzeria rank for the search query 'pizza near me' in searches by nearby users. Local SEO is a search engine optimization (SEO) strategy that helps your business become more visible in local search results on Google. Local SEO is the process of optimizing your website (and its content) for optimal visibility in search results when a search is based on local intent. It is a tactic used to attract more local visitors to a website or business, increasing its online visibility with local consumers and B2B buyers.
For instance, we have helped a pest control company and a B2B printing company grow their business by becoming more visible in search results. Brick and mortar businesses that want to succeed against their competitors must ensure that all local signals in Google's local search landscape are consistent and correct. To learn how to build your local presence through outreach to other local businesses, schools and events, watch this Moz Academy video. While you understand how important local SEO is to your business, it can be quite overwhelming. Your local SEO specialist is available by phone or email at any time should you have anything to discuss. Thrive's local SEO pricing varies depending on your company's marketing needs, annual revenue and financial capacity.
Local search success involves many factors; two of which are Google's major algorithm changes, Pigeon and Possum, which dramatically impacted local search results. When the local SEO industry is in the midst of radical change and Google is ready to change the rules at a moment's notice, your best bet is to safeguard your efforts with an organic and offline approach. In addition to making sure your business shows up when shoppers search for it, local SEO services also ensure that your business information - including phone numbers, contact information and hours of operation - is correct in search engines and important business directories. When shoppers search for your type of business online using phrases like 'near me' or the name of a city, boosting your company's growth through local SEO is a smart move. The goal of a local SEO campaign is to make Google want to link to your website when people search for your services.
We can offer local SEO services alongside PPC, content marketing and conversion optimization services to ensure you see a return on your digital marketing investment. Now that you understand how local SEO works, you're probably wondering what it takes to outperform your competitors and use search engines like Google as a way to attract new customers to your business. Local SEO involves optimizing various elements on your website such as titles, meta descriptions, content, images and more. It also involves creating citations on other websites that link back to yours. Citations are mentions of your business name, address and phone number (NAP) on other websites. These citations help Google understand where you are located and what services you offer.
Additionally, they help build trust with potential customers who may be searching for businesses like yours. Another important element of local SEO is building reviews from customers who have used your services or purchased products from you. Reviews help build trust with potential customers who may be searching for businesses like yours. They also help boost your rankings in the SERPs (search engine result pages). Finally, reviews can help you stand out from the competition by showing potential customers why they should choose you over another business. Local SEO can be an effective way to increase visibility for your business online.
By optimizing various elements on your website such as titles, meta descriptions, content, images and more; creating citations on other websites; building reviews from customers; and engaging with potential customers online; you can increase visibility for your business online and attract more customers.