Local SEO helps your business stand out - even if you don't have a website - and helps drive more traffic to your premises through online leads. Since these leads come from people who are specifically looking for the products or services your business offers, they are also likely to provide you with a high conversion rate. But to understand local SEO, you first need to know how Google works. Local search has been around for years, but it was limited because people only used their desktop computers.
However, with the recent growth of mobile internet access, mobile search has skyrocketed, so local SEO has become hugely important to the success of any business offering local products or services and to local marketers. Local SEO services offer a reliable way to do just that, and if you have yet to consider your local SEO approach this year, there has never been a better time to do so. As long as you have a website, you can apply local SEO to your business and increase your revenue. With platforms like Google Analytics, you can see in real time how your local SEO is performing, allowing you to directly adjust things that aren't benefiting your campaign.
Sites like BrightLocal can help you start building mentions, and local SEO services from companies like Theia Media Agency can ensure your mentions are up-to-date and driving relevant traffic to your website. Like traditional SEO, local SEO services focus on boosting your company's listings in online search results. By enlisting professional SEO services to help you attract local customers, you will ensure that you are found before your competitors are. Including local SEO as part of your digital marketing strategy is an absolute necessity, and using an experienced agency means the difference between guessing at the right strategy and keywords and knowing exactly what to incorporate, where to list your business and how to reach those who might be looking for you.
Like normal SEO, local SEO is a series of actions and strategies designed to improve your visibility on Google and other search engines when people near your physical location perform a search. If your business has benefited from being in the phone book in the past, then local SEO search optimisation is going to do wonders for your business. This means that you don't necessarily have to worry about competing with the big companies to get your local business in front of local consumers. When researching how to learn local SEO, one of the first phrases you will hear from your SEO consultant or see in online research is "online business citation".
This gives even more reason to optimise your website with local SEO because it shows that consumers are actually making decisions based on location, and how close they are to a business that offers what they are looking for. As a local business, you have the opportunity to appear in both the top organic search results and the local maps package at the same time. If you want to appear at the top of search results on search engines like Google, you will need to focus on these local SEO services for your business.