SEO is a smart way to keep your website organically standing out from the competition when a potential customer searches for your services online. If you're interested in exploring an SEO strategy, let us know. We'll help you optimize your web content so you can grow your business. SEO affects how your business appears in organic results.When you use a search engine like Google, there are different types of listings.
The first results on the page are paid ads, which are usually marked with the word “ad”. Companies come here bidding for advertisements. SEO techniques won't affect these paid results, but rather will determine your ranking in the organic listings below.Organic search results are what you get through effective SEO, and they can be incredibly beneficial for businesses. Increase the visibility of your local SEO with easy directory distribution, review management, listing updates and much more.
SERP tracking and analysis for SEO experts, STAT helps you stay competitive and agile with up-to-date information. Boost your SEO with the industry's most accurate and proven link metrics, powered by our trillion link index. Explore our index of more than 40 trillion links to find backlinks, anchor text, domain authority, spam score and more.Discover the best keywords that drive traffic to your website from our index of more than 500 million real keywords. Learn about your top SERP competitors, keyword gaps and content opportunities.
Get the best competitive SEO metrics like domain authority, top pages, ranking keywords and more. With Google Chrome, check the top SEO metrics instantly for any website or search result as you browse the web.Step-by-Step Guides to Seek the Success of the SEO Authority. Expand your knowledge with SEO resources for all skill levels. Improve your skills and get certified with on-demand courses & certifications.
Learn modern SEO best practices from industry experts. Insights & discussions from an SEO community of 500,000+. Discover insights to make smarter marketing decisions in less time. Moz was the first & is still the most trusted SEO company.
Win & Keep Valuable Customers with Unparalleled Data & Insights. Explore how Moz is driving ROI with a proven track record of success. Gain a Competitive Advantage in the Changing World of Search. Get the latest and greatest from Moz.If you already have a solid understanding of SEO and why it matters, you can skip to chapter 2 (although we recommend that you check out Google and Bing best practices at the end of this chapter; they are refreshingly useful).
For everyone else, this chapter will help you develop your basic knowledge of SEO and your confidence as you go along. SEO stands for “search engine optimization” - it is the practice of increasing both the quality and quantity of website traffic, as well as exposure to your brand, through unpaid (also known as organic) search engine results. Despite the acronym, SEO has to do with both people and the search engines themselves - it's about understanding what people are looking for online, the answers they're looking for, the words they use, and the type of content they want to consume. Knowing the answers to these questions will allow you to connect with people looking online for the solutions you offer.Search engines examine billions of pieces of content and evaluate thousands of factors to determine which content is most likely to respond to your query.
They used to be easy to spot: the ads were clearly labeled as such and the remaining results usually took the form of 10 blue links that appeared below them. But with the way search has changed, how can we detect organic results today? Today's search engine results pages (SERPs) are full of more dynamic and advertising organic result formats (called “SERP features”) than we've ever seen. Some examples of SERP functions are featured snippets (or answer boxes), people's question boxes too, image carousels, and so on. New SERP features continue to emerge, largely driven by what people are looking for - for example if you search for the weather in Denver, you'll see a weather forecast for that city directly on the SERP instead of a link to a site that might have that forecast.
And if you search for “Denver pizza” you'll see a “local package result” made up of Denver pizzerias. Practical right? It's important to remember that search engines make money from advertising - its goal is to better resolve search engine queries (within SERPs), keep search engines coming back, and keeping them in SERPs for longer.Some SERP features on Google are organic and may be influenced by SEO - these include featured snippets (a promoted organic result that shows an answer within a box) and related questions (a box that shows related questions related to your query). It's worth noting that there are many other search functions that although they aren't paid advertising can't normally be influenced by SEO - these features often have data acquired from proprietary data sources such as Wikipedia WebMD and IMDb.While paid advertising social media and other online platforms can drive traffic to websites - the majority of online traffic is driven by search engines. SEO is also one of the only online marketing channels that when set up correctly can continue to pay dividends over time - if you offer solid content that deserves to rank with the right keywords your traffic can grow over time while advertising needs ongoing funding to send traffic to your site.
Search engines are getting smarter but they still need our help - optimizing your site will help provide better information to search engines so that your content can be indexed and displayed correctly in search results. If you end up looking for expert help it's important to know that many agencies and consultants offer SEO services but they can vary widely in quality - knowing how to choose a good SEO company can save you a lot of time and money as wrong SEO techniques can harm your site more than they will help.
