Local SEO allows you to put important information about your site online, such as your business address and phone number. In addition, you can highlight and promote the type of products or services you offer on your website using SEO techniques. Local search engine optimisation is a branch of SEO that focuses on optimising a website to be found in local search results. Implementing local seo strategies means that searches become very specific to your business.
Local searches look for a particular business or location, which means that if implemented correctly, your business could be in a better position to promote the products or services your business offers. A solid local SEO strategy is key to attracting more people to your shop, whether you have one storefront or five hundred. Take a look at these 16 facts about local SEO and see why using SEO could help your organisation. And to find out which parts of your website to optimise for local search, check out this article.
Search engine optimisation allows businesses to be found by potential customers. Potential customers use search engines to find businesses like yours in their locality. Searches with local intent are on the rise: 4 out of 5 consumers now use search engines to find local information, and information from search results sends 70 percent of consumers to a physical shop. When researching how to learn local SEO, one of the first phrases you will hear from your SEO consultant or see in online research is "online business citation".
Local citations are instances where your business name, address and phone number are mentioned online, for example, in a local business listing. This means that you don't necessarily have to worry about competing with large companies to get your local business in front of local consumers. With an effective local SEO strategy, you can get your business noticed, which translates into more visitors to your location. However, when optimising for local search, these parts have a more local focus that focuses on the searches people perform in the immediate area surrounding the business (e.g.
in the city area). Let's look at each of these 3 important aspects of a local SEO strategy and why it is important for your business. By establishing yourself as a local business and driving more online traffic to you, you will discover how many local customers are interested in picking you up. Building these local directories will help you increase your website's link authority for local searches.
We need to have a concise idea of what exactly local SEO is, its relevance in today's world and how it affects businesses. The roll-out of Google's mobile-first index had serious implications for local SEO and drastically changed the optimisation landscape. Links are the second most important ranking factor for local businesses looking to rank in the local pack, according to Moz's ranking factors study (just behind Google My Business). These industry-related local sites often help increase the value of your local link profile significantly, and often help add the authority and uniqueness that Google rewards.
You can positively influence these two factors, and unlock other important local SEO benefits by doing content marketing and link building. Improving rankings in the local pack is increasingly important for local businesses, especially those that can't compete with their larger rivals in the main search results. Displaying that information as part of your local SEO will attract customers looking for just that.