Google My Business is an essential part of local SEO. It is a free tool created by Google to provide users with local businesses via Google Maps. Claiming or creating your Google My Business listing can help you improve your ranking and reach more local customers. Keywords are another important ranking factor in local search.
Search engines use crawlers to analyse each of your pages and determine what they are about. When choosing your keywords, you should focus on long tail keywords, which contain three or more words. These are more valuable than short tail keywords, which only contain one or two words, because they attract qualified leads for your business. To select your keywords, you will need to conduct keyword research.
Once you have your keywords, you will begin to optimise your site to start improving your rankings. You can use them in title tags, meta descriptions, headings and body text. However, be careful not to overuse your keywords as this can result in a Google penalty and hurt your ability to rank in search results. Links play an important role in boosting your site's ranking in organic search results, making them another local seo ranking factor.
When another site links to yours, it drives traffic and signals to search engines that the site trusts you. The quality of these links has a big impact on your rankings, so it is important to get links from relevant publications in your industry. Outbound links can also influence your ranking, although they have less impact. When you are creating a positive user experience on your website, this can lead to positive results for SEO rankings.
You can do this by creating a call to action (CTA) and using simple navigation. Additionally, providing users with a sense of direction will keep them interested in your site and make it easier for them to find the information they need. To get the most value from local SEO, focus on appearing in standard organic search results as well as working on your Google My Business listing. SEO is the process of increasing your website's ranking in organic search results for keywords related to your business.
Local SEO is slightly different because it also requires the use of Google My Business.