This post will show you five ways to optimise your content marketing for local SEO, Submit guest posts and publish content on local websites. Participate in local activities and write about them. Make sure the snippet of your website that Google displays in search results is optimised for local SEO. You want to do this because Google will know you are targeting a local audience, but you also want to do it because your audience will recognise you as a local business.
Here you can see the history of this term over the last 12 months. This is a great way to see trends you may not have thought of before. For example, you may know that Valentine's Day and Mother's Day are busy times for florists. Somewhere along the line, the 7-pack was reduced to a 3-pack and local directory links are no longer enough.
Search Geek Solutions saw a 300n increase in organic visibility for Bloomfield Dental Designs by developing local content. The FAQ pages are this close to being my one stop shop for all local seo content. And, according to BrightLocal, 58% of consumers have used voice search to find information about local businesses in the last 12 months. You'll see that Pet Hotel Hadley has optimised its FAQ pages and they are now a featured snippet.
That's why FAQ pages can help boost your local SEO. Offers and discounts are the crème de la crème for local business owners. Give your customers what they want by customising offers for local residents. For example, the Trade Winds Resort in St.
Louis, Missouri, offers a 13% discount to local residents. They offer a 13 e discount to Florida residents. And, again, at 55 Christmas in Las Olas. Make local content creation a priority.
If you continually put in the time and work hard to improve it, you should start to see the rewards. Social media should be the primary channel, but high-ranking local landing pages will also provide a good opportunity for listings and valuable local information. While important, local SEO has many more advantages than general SEO, especially with the continued rise of mobile search. While these "big fish in a big pond" brands can do well with content marketing, the "small pond of local search is often easier to master and can make big changes for your local business.
Remember that if you want to use content as a tool to attract local traffic, you have to make it useful and local. In addition to updating the NAP information, consider adding relevant information, such as nearby local landmarks and testimonials from local businesses you have served. But mentioning the local city or landmarks a handful of times is an important strategy to keep your content relevant to a local audience. The two most important steps to optimising your website for local intent are making your website mobile friendly and localising your schema markup.
The problem I often see is that many local business owners are either unaware of how much effort it takes to make their business known locally online, or they are aware, but simply don't know where to start. In addition, it will help you create great local landing pages and allow you to add features to your website that you will need as a local business, such as a shop locator. Now you have a great idea of how to create a content marketing strategy to improve local SEO. If you are a local business looking to compete in the local SERPs, having an active blog will help you improve rankings.
By using your local knowledge, showcasing your personal approach, and being visible, accessible and authentic you can make great content for your local business. By adding Schema markup appropriate for local businesses to your website, you are telling Google that you are a local business and not a big brand. Increase your local SEO visibility with easy directory distribution, review management, listing updates and more. But even if people don't use a local term in their search query, Google will probably recognise your query as a local search intent.