Improve traffic for the most relevant searches. If you are ready to maximize your relevant reach and grow your small business, you need this marketing technique to succeed. Follow along to learn all about the benefits of local seo and how this strategy can work for you. If your business doesn't appear in the top 5 positions, or even on the first page, chances are the public doesn't even know it exists.
According to Forbes, between 30% and 40% of customers find local businesses in their area through maps. Local SEO optimization allows your small business to create strong visibility on maps and take advantage of this opportunity. One of the best benefits of local SEO is its ability to help you reach and attract local customers. In fact, you will find it easier to find people who are interested in your business.
As a result, you can start generating high-quality leads. With a local SEO strategy, you can show up in a search when someone searches for your product or service. They are already interested in what you offer. You can leverage that interest to make a sale.
Otherwise, you could waste time and energy trying to convince disinterested consumers that they need your product or service. Ideal for a variety of B2B companies. Links are the second most important ranking factor for local businesses looking to rank in the local pack, according to Moz's ranking factors study (behind only Google My Business). So, if you're looking to grow your small business, investing your time and resources in local SEO measures is a key metric for success.
Now, let's take a look at some of the most relevant benefits of local SEO optimization for your small business. You can positively influence these two factors, and unlock other important benefits of local SEO by performing content marketing and link building. However, one has an optimized local SEO presence, while the other still relies solely on traditional marketing efforts. Getting your business name listed in local directories can increase your credibility and contribute to your organic SEO rankings.
Like regular SEO, local SEO is a series of actions and strategies designed to improve your visibility in Google and other search engines when people near your physical location perform a search. Another benefit of local SEO services, therefore, is the increased likelihood of your business cracking the top three. When you have a physical brick-and-mortar location, whether it's an auto shop in Boise, Idaho, a restaurant in Jacksonville, Florida or a furniture shop in Houston, Texas, local SEO plays a pivotal role in generating customers and conversions. It is essentially a featured snippet for local businesses that highlights the three most relevant local businesses for a search performed.
Local SEO involves optimizing your website to rank higher on Google Maps and attracting more customers through your Google My Business profile. One of the reasons for the low competition has to do with the new and emerging technology that is driving local SEO. This means you don't necessarily have to worry about competing with large companies to get your local business in front of local consumers.