Local SEO is a search engine optimisation (SEO) strategy that helps your business become more visible in local search results on Google. Local SEO is the practice of optimising a website to increase traffic, leads and brand awareness based on local search. Common tasks associated with local SEO include local keyword research, optimising a company's Google My Business profile and creating "NAP citations". Local search engine optimisation is a branch of SEO that focuses on optimising a website to be found in local search results.
Since smartphones are part of our daily lives, it is natural that many people use their phones to search for local businesses and information. Uberall commissioned a study which found that 82 per cent of respondents had used their mobile devices to conduct a 'nearby search'. This shows how much people use their phones for local search. For a physiotherapy practice to attract patients and grow business, physiotherapy marketing and local SEO are a must.
Having a solid local SEO strategy will give your customers a good chance of finding your business when they search for you or the products and services you sell. Local search engine optimisation requires a strategic and targeted approach that is different from general SEO. That's why content creation, optimising your pages and creating backlinks are still SUPER important for local SEO. If you own a landscape design business and your listing is not showing up when people are searching for your services, you need local SEO help.
Local SEO marketing is the process of convincing search engines that your business should appear in these location-based search results. Local search engine optimisation (SEO) is the process of technical SEO, on-site and off-site optimisation, and content strategy to help local businesses rank higher on the search engine results page (SERP). The goal of a local SEO campaign is to make Google want to link to your website when users search for your services. One of the interesting things about local SEO is that there are many small tactics that can make a big difference.
When it comes to local link building, virtually all of the link building strategies that work for non-local websites also work for local dentists, pizzerias and locksmiths. Since most local searches have an incredibly strong commercial intent, it also pays to rank in the local SERPs.