Basically, they help users find your website when it references a local place. The local content that most small businesses create is essentially noise. It's actually worse than noise because it creates confusion, stress, and anxiety. Every company must give back to its community.
It doesn't matter if you're a financial institution, a law firm, a movie theater, a pest control, or even a software company, sharing your community outreach experience is always a good idea. Giving back to your community is not only good, but it can also help spread the word about your brand. As a collision repair center, most people may not know the brand or its locations until they need them. This campaign helps remind past and future customers that the brand is there when they need it.
As Caliber Collision continues to expand its footprint with its recent acquisition of another 1,000-location collision center, this unit can also help raise awareness of its new locations. It is a benefit to the brand, they can have an impact on the fight against child hunger and raise awareness about their locations at the same time. Starbucks has more than 28,000 locations, and yet the customer experience feels more personal than that of other retail companies. Maybe it's because they ask you your name or that we frequent the same place often, but the experience isn't one-sided.
As seen in the Instagram post below, Starbucks locations do a great job of tearing down the walls between customer and employee. Share team members' achievements, stories, testimonials and more. It's something that both the customer and their employees will appreciate. Often, marketing, and content marketing in particular, is an afterthought, but most business owners don't realize it if you're not paying attention to your company's citations and backlinks on the web to build your local SEO and aren't researching and implementing relevant hashtags in your social media marketing strategy, you are missing the opportunity to bring customers through your doors (virtually or otherwise).
Increase the visibility of your local SEO with easy directory distribution, review management, listing updates and more. This will give your audience more to engage with and help ensure that you get the highest level of SEO possible from each of your local posts. With this in mind, be sure to update all the local details included in your local content on a regular basis. Second, you show Google and other search engines that you're a relevant local business with your thumb on top of local events.
The best way to approach local content marketing is to create content that combines your industry expertise with information that is relevant to your local community. Because good local content includes geo-targeted keywords and is optimized to appear in local search, it's a great way for businesses to build visibility and recognition at the same time. With the growing number of mobile and local searches occurring today, good local content acts as a point of contact for on-the-go customers who need help finding answers to their questions, locating services and connecting with relevant retailers. By creating local content that meets the needs of a customer base, businesses can gain trust while helping their company position itself well in local SERPs.
By focusing your content strategy on local customers who are likely to sponsor your business, you can find your local audience and stop creating content for anyone. In addition to creating topic-rich content with locally relevant connections, it's important to link both internally and externally to value-added local content. Since local SEO is nothing to mess with, I recommend following a strategy like Ambient Edge or Di Bruno Bros. Content ideas include sharing about local events and festivals you participate in on Facebook pages of your local stores or creating a podcast that addresses common misconceptions and questions about your industry.
Let what you are passionate about as a company shine or even promote what is happening in your local area that excites you: local news and happenings. Not only do they do it nationally, but also locally on each of their local Instagram business pages. . .
