Creating local content is essential for businesses of all sizes. It helps users find your website when it references a local place, and it also helps to spread the word about your brand. Local content can be used to raise awareness of new locations, share team members' achievements, and create an engaging customer experience. Additionally, local content can help increase visibility in local search engine results pages (SERPs) and build trust with customers.
Giving back to the community is a great way to show that your business cares about its customers and its local area. Whether it's a financial institution, a law firm, a movie theater, a pest control company, or even a software company, sharing your community outreach experience is always a good idea. For example, Caliber Collision recently acquired another 1,000-location collision center and used this opportunity to raise awareness of its new locations while also helping fight against child hunger. Starbucks is another great example of how local content can be used to create an engaging customer experience.
With more than 28,000 locations, Starbucks still manages to make each customer feel like they are part of something special. They do this by asking customers their name and creating content that tears down the walls between customer and employee. When creating local content, it's important to focus on topics that are relevant to your local community. This will help ensure that you get the highest level of SEO possible from each of your local posts.
Additionally, be sure to update all the local details included in your local content on a regular basis. You should also link both internally and externally to value-added local content. Finally, don't forget to use geo-targeted keywords and relevant hashtags in your social media marketing strategy. This will help increase the visibility of your local SEO and bring customers through your doors (virtually or otherwise).