Even if you are not investing in local SEO, you can be sure that other local businesses within your niche are doing so. When comparing local SEO to organic SEO, both are still important. You want a content marketing strategy that helps your pages rank in search engine results for specific keywords and phrases (the goal of organic SEO strategies). But local SEO is critical for businesses that serve a localised community.
It is somewhat less important for global businesses that attract customers from far and wide. It is vitally important that you identify the keywords used by your local customers in their searches. With this in mind, you can use the Google Keyword Planner tool to discover the search terms that are often used in a particular location. You can then create a list of these relevant local keywords and add them to your site content and URLs.
You should also include local landmarks and places of interest on your web pages. If you search Google for an important keyword related to your business and a map appears with 3 listings underneath (also known as a map pack), then local SEO can help you grow your business. By doing this, you will get a relevant local link to your website and you will be able to network at local events. By using local search optimisation strategies, businesses can improve their visibility in these local search results for terms related to their business and their products or services.
This can be attributed to the fact that local SEO puts you in front of the customer at the exact moment they are looking for a product or service, making them much more likely to buy or at least ask for more information. By investing in your local SEO, you will get on top and compete with the other local businesses within your niche. If your business is not working on a local SEO strategy, you are leaving money on the table that will be picked up by your competitor in town. Local searches are often looking for information about local businesses, so having information readily available (i.
As a business owner, it is imperative that you adopt local SEO strategies to attract and retain customers in your area. Local search results show a selection (Snack Pack or Local Pack) of the top three most relevant results. So how can you use local SEO for your business? Here are six tips to help you promote your business. More and more people are turning to local businesses to show their support and boost their local economy.
They help you develop backlinks from websites such as local newspapers, local directories, distributors, suppliers. Local mentions are instances where your business name, address and phone number are mentioned online, for example in a local business listing. And 72% of shoppers who search for a product or service using local SEO near me visit a shop less than five miles away. As a result, local businesses listed in their directories score highest in local search queries.
In addition to achieving better visibility in Google's search engine results pages (SERPS), investing in local SEO has other advantages for small businesses.