Good architecture drives organic traffic by ranking your site higher in the results and increasing the chances of your site's links appearing in the SERPs. Organic search traffic does not come from visitors who are referred to your website from another page. Search engine optimisation (SEO) focuses primarily on marketing your website to new organic search traffic. Starting with impact in mind when increasing organic traffic makes it easier to prioritise SEO goals and tactics.
Read about 5 of them here. The goal of understanding these five ways to drive organic traffic is to shift our thinking from "What SEO tactics should I apply?" to "How can I increase traffic through one of these 5 ways?". The Google search landscape has shifted to an augmented experience that aims to answer questions directly or direct users to the right place beyond 10 blue links. We have over a decade of experience helping our clients increase organic traffic to their websites.
In the last five years, we've gained more than 6.3 million leads for our clients. We know how to drive valuable traffic that converts into leads and sales for our clients. These SEO tips are just the beginning, but they provide some simple ways you can work to increase your organic traffic without having to dive into the world of SEO to see results. But more importantly, the SEO metrics you're able to track with Data Studio can help you determine the effectiveness of your SEO strategy, and assess whether you need to pivot or change tactics to get better results.
It's a fantastic SEO tool for in-house teams to use, but it's also a great way for SEO agencies to share quirky reports with their clients.