What Does Local SEO Include? A Comprehensive Guide

Local SEO is a powerful tool for businesses looking to increase their visibility in local search results. It involves optimizing a website to attract more traffic, leads, and brand awareness from local searches. Common tasks associated with local SEO include local keyword research, optimizing a company's Google My Business profile, and creating NAP citations. Local SEO is a branch of search engine optimization (SEO) that focuses on optimizing a website to be found in local search results.

This practice includes optimizing the company's website for local search queries as well as optimizing the company's Google My Business page. Whitespark provides local listing management, recommends where to list your business, examines your competition, and solidly builds and monitors your citation growth for better local search rankings. Without a GMB page, you can lose half of your opportunities in a local search result and in the local pack. As a local business, you have the opportunity to appear in both the top organic search results and the local maps package at the same time. To gather information for local search, search engines rely on signals such as local content, social profile pages, links, and citations to deliver the most relevant local results to the user.

BuzzStream makes it easy to get local backlinks, which helps you identify and build relationships with local influencers by researching influencers, tracking conversations, and reporting on your outreach campaigns, team performance, and link placements. According to Moz's Local SEO report, Google My Business signals such as proximity and keywords are the main ranking factors. Localised content and local link popularity are also important factors in Google's traditional search algorithm. Therefore, it's important to create local landing pages for each of your locations - especially if you have a multi-location business - where you should include not only your business name but also its details such as address and phone number. Additionally, you should optimize your title tags, meta descriptions, and follow SEO best practices. In this quick video series, Moz's customer success experts go over important local marketing best practices and how to implement them using Moz Local.

But with personalization and localization playing an increasingly important role in every SERP, local can no longer be viewed in its own silo; every search and social marketer must refine their understanding.

Claudette Lorenzo
Claudette Lorenzo

General social media junkie. Devoted pop culture scholar. Wannabe bacon enthusiast. Subtly charming tea fanatic. Freelance foodaholic. Lifelong twitter enthusiast.