Local SEO is the practice of optimising a website to increase traffic, leads and brand awareness from local search. Common tasks associated with local seo include local keyword research, optimising a company's Google My Business profile and creating "NAP citations". Local SEO is a search engine optimisation (SEO) strategy that helps your business become more visible in local search results on Google. Local search engine optimisation is a branch of SEO that focuses on optimising a website to be found in local search results.
The practice of local SEO includes optimising the company's website for local search queries as well as optimising the company's Google My Business page. Whitespark provides local listing management, recommends where to list your business, examines your competition and solidly builds and monitors your citation growth for better local search rankings. Without a GMB page, you can lose half of your opportunities in a local search result and in the local pack. Local SEO refers to the process of "optimising" your online presence to attract more business from relevant local searches.
As a local business, you have the opportunity to appear in both the top organic search results and the local maps package at the same time. For brands with multiple locations, Google My Business and local SEO can be confusing and frustrating. To gather information for local search, search engines rely on signals such as local content, social profile pages, links and citations to deliver the most relevant local results to the user. BuzzStream makes it easy to get local backlinks, which helps you identify and build relationships with local influencers by researching influencers, tracking conversations and reporting on your outreach campaigns, team performance and link placements.
According to Moz's local SEO report, Google My Business signals, including proximity and keywords, are the main ranking factors. Localised content and local link popularity are factors, just as they are in Google's traditional search algorithm, so it's important to create local landing pages for each of your locations - especially if you have a multi-location business - where you should include not only your business name, but also its details, such as address and phone number, as well as optimise your title tags, meta descriptions and follow SEO best practices. In this quick video series, Moz's customer success experts go over important local marketing best practices and how to implement them using Moz Local. But with personalisation and localisation playing an increasingly important role in every SERP, local can no longer be viewed in its own silo, every search and social marketer must refine their understanding.
