Local SEO helps your business stand out - even if you don't have a website - and helps drive more traffic to your premises through online leads. Since these leads come from people who are specifically looking for the products or services your business offers, they are also likely to provide you with a high conversion rate. Did you know there are 3.96 billion of them? One of the biggest benefits of using local seo includes increasing traffic to your website and specific web pages. Local traffic can optimise your website's visibility, directly boost your sales and make your brand more recognisable to local audiences.
This is especially useful for small local businesses looking to promote their business from a small geographic area. As well as allowing you to get a greater return on investment, it can help you to better penetrate your local market. However, as a small business owner it is essential to always be aware of local SEO. You need local SEO services so that local consumers searching for your services online can find you.
With better local rankings, your page views, as well as your conversions, will increase. Local SEO allows you to market your business online to a local audience. Getting your business listed in Google's "Local Pack" for your specific service will help you attract local customers who are willing to buy. Keyword research for local SEO has not changed much, although some aspects are a little different.
Local SEO is extremely important, especially if you have a business with a brick-and-mortar storefront or one that provides a service in a particular service area. With an effective local SEO strategy, you will be able to raise awareness of your business, which translates into more visitors to your location. Improving ranking in the local pack is increasingly important for local businesses, especially those that find themselves unable to compete with their larger rivals in the main search results. The focus shifts to making sure that all potential local signals in Google's local search landscape are consistent and correct.
Local mentions are instances where your business name, address and phone number are mentioned online, for example in a local business listing. Local SEO involves optimising your website to rank higher on Google Maps and to attract more customers through your Google My Business profile. Local SEO focuses more on the audience that is close to your business, in your community, than the audience that is not. While it is true that mega-corporations tend to be much more successful, even in small towns, than smaller local businesses, that does not mean that people are not interested in supporting their local business owners.
This can be attributed to the fact that local SEO puts you in front of the customer at the exact moment they are looking for a product or service, making them much more likely to buy or at least ask for more information. Whether you're a national organisation with numerous shops and offices or a car dealership with locations across the country, local SEO can help you attract nearby customers who are ready to buy. If you go to the trouble of creating resources of local interest, you are more likely to get links to your website from other local businesses. However, when optimised for local search, these pieces have a more local focus that focuses on the searches people are performing in the immediate area surrounding the business (e.g.
displaying that information as part of your local SEO will attract customers who are looking for just that. And while it may seem like an impossible feat to take on your larger, more established competitors, the truth is that local SEO can give any business a fighting chance in terms of ranking in Google's search results. Like regular SEO, local SEO is a series of actions and strategies designed to improve your visibility on Google and other search engines when people near your physical location perform a search.