As you can see, content marketing with SEO is not a short-term marketing strategy, it works for those who strive and remain patient. When you do it consistently, your organic traffic will increase every month. Implement these 6 accessible and practical SEO tips to help you improve your search engine rankings and drive more organic traffic to your website. Undoubtedly, search engine optimization (SEO) is one of the best ways to achieve consistent results in the long term.
As long as you rank high on Google, you'll be able to generate passive organic traffic to your site. Organic search generates 51% of all web traffic and 40% of revenue. That's why search marketing teams are continually looking to generate more search traffic. Rank on page one for a keyword in a search engine and you'll see an increase in organic traffic; rank in the top 3 positions or in the featured snippet of that keyword and you'll probably see an exponential traffic jump.
However, if you don't rank on the first page, the missed opportunity to drive final revenue will be tangible. In fact, research from BrightEdge shows that organic search is the biggest driver of web traffic for most industries and a crucial component of revenue. The strength of SEO and the boost of organic traffic are clear. While you want your content to rank organically, you can give it a quick boost by promoting it on social media.
Use this SEO guide and these fifteen points to elevate the understanding and position of SEO in the marketing mix. Although SEO can cost time and money to pay freelancers or agencies, and for SEO tools, it's still cheaper than PPC in the long run. We've also provided some pros and cons of SEO and PPC along with descriptive statistics and real-life examples to help you decide if your business is best suited for SEO or PPC or both. But most importantly, the SEO metrics you can track with Data Studio can help you determine the effectiveness of your SEO strategy and assess whether you need to change tactics or change tactics to get better results.
It's a fantastic SEO tool for internal teams to use, but also a great way for SEO agencies to share sophisticated reports with their customers.
