Keywords are words and phrases used in website content that make it possible for search engines to find your site through the search engine. Get your page speed, crawlability and the 11 important parts of SEO right for greater online visibility and higher search rankings. Are there only 11 parts of SEO you need to know? Far from it. As you define your audience and industry standards for SEO, keyword research is necessary to determine the best user intent and find out what your audience is looking for.
But, not only that, what your audience searches for is just as important as how they search for it. Subtle changes in keyword research can make or break an SEO strategy. The user intent behind the keywords is the next thing that is absolutely vital to the success of any SEO campaign. But, throughout your keyword research, you find variations for "widgets for sale, "DIY widgets" and "widgets that make things".
Each of these variations results in at least a tenfold increase in searches leading to his landing page. If I hadn't done this keyword research and made adjustments based on market shifts in audience search behaviour, I probably wouldn't have found these deeper keywords worthwhile. It all depends on how you approach the depth of your keyword research. The deeper you go, the better the opportunities you end up uncovering.
But, if you are in a fast-changing industry where the market changes rapidly, it can be important to integrate a quarterly or even bi-monthly keyword research task into your SEO process to know exactly what the audience is looking for next. In addition, major 404 error issues on the site can hurt crawling and indexing as well. That's why it's so important to make sure your site is 100uncional and crawlable from the start. Or, you've created a great home page slider that takes 3 seconds to download just for the slider.
However, search engine algorithms continue to change over time as the Web evolves, so online retailers must evolve with the engines. We must ensure that we keep up to date with best practices to claim the best possible rankings for relevant keywords. If you are a small business using WordPress for your website, technical SEO should be something you can cross off your list fairly quickly. If you have a large, custom-built website with millions of pages, then technical SEO becomes much more important.
Much of what is considered "technical SEO here is actually part of the design and development of your website. The trick is to make sure your developer understands the interplay between website design, development and SEO and how to build an incredibly fast and mobile optimised site. Your website should be optimised as a whole and at the individual page level. In this case, there is a crossover with technical SEO, and you should start with a well-structured content hierarchy for the site.
With solid technical SEO, on-page optimisation is straightforward. Use tools like Screaming Frog to crawl and identify weak spots and methodically work on your pages. That's what they say, right? In a way it's true. Your website is really a wrapper for your content.
Your content tells prospects what you do, where you do it, who you've done it for and why someone should use your business. And if you're smart, your content should also go beyond these obvious brochure-type elements and help your prospects achieve their goals. As a simple example, I recently renovated a Victorian-era house in the UK, and throughout the process I sought out a number of professionals who could demonstrate relevant experience. In this case, having a well-optimised case study showing renovation work on a similar house in the local area would serve as great long tail SEO content that also perfectly demonstrates that the contractor can do the job, which perfectly illustrates their credibility.
Be sure to optimise all of your marketing content, including case studies, portfolio posts and testimonials, not just the obvious service pages. We still see too many numbers-based SEO approaches, where local businesses pay agencies to publish blog posts that are not strategically appropriate. Make sure all your content is optimised, and if you're doing content marketing, make sure it's a good fit for your marketing tactics. This type of natural linking should be the backbone of your link building efforts.
This may mean that you have to review your site's content and create something of value first, but if you can nail that, then you're halfway home. Each of these three components is directly related to how Google processes and organises websites to determine their ability to rank in search.
