When users read content that solves their problems or answers their questions, it generates trust among them. Organic SEO provides long-lasting and more stable results, so it should not be neglected. According to BrightEdge's report, organic search is better at delivering relevant traffic than any other channel. Organic SEO is a natural way of ranking a website in the first pages of search engine results (SERPs) without paying for it.
It is considered the best and most reliable way to ensure a high ranking in the SERPs. Many companies expect a short-term focus on SEO to solve all of their web challenges, but the processes for performing SEO are complex. At Walker Sands, a Chicago SEO firm, we apply a variety of professional web design and marketing strategies to the challenge of increasing our clients' organic search traffic. Join our team of constant learners, curious creatives and trivia masters.
Businesses that generate sales through the website use organic SEO to rank in the first pages of search engine results. Google uses an algorithm to evaluate all websites and creates a list of organic search results - also known as Search Engine Result Pages or SERPs. These organic search results are augmented by Google's suggestion to find results on specific directories, such as Tripadvisor or Facebook. Trust and relevance are key ranking factors for organic search engine optimisation.
The better Google understands your website's content, the more experience, authority and trust the search engine attributes to your website and the more likely it is to appear prominently in search results and reach more consumers. Local search results suggest relevant places that are close to users when they include local references such as "supermarket open now", "restaurants near me" or "electronics shop Liverpool centre". Even simple Google searches for "coffee shops" or "post offices" will immediately show three nearby locations: Google's local 3-pack. In many organisations, the paid search team that runs PPC campaigns and the SEO team that focuses on organic search are completely separate departments.
However, research conducted by Google itself has found that the two work together. An SEO specialist knows how to identify the exact keywords that should be used as part of any SEO strategy. Therefore, the best organic SEO strategies are best left to the experts, whether you are a small business owner or an agency looking to attract larger clients, getting professional SEO services will go a long way in growing and scaling your business. You can optimise your entire website for good organic SEO results, but without technical SEO practices, you may not appear on page one.
As much as non-organic SEO produces faster results and increases your initial rankings and rankings, its influence is less effective in the long run compared to organic SEO.