Create your local seo strategyTake stock of your services and products. Optimise your Google My Business listing. Submit your key business information to directories. To help you optimise your business for local SEO, we have created a comprehensive guide, which will cover local SEO tips and tools.
You never know when Google will introduce new features to its SERPs for local search, but you can count on these changes coming. That's why it's essential to always stay on top of local SEO. By putting these 10 actionable items into practice, you'll ensure that your business not only takes advantage of lucrative local search, but also has a solid foundation when new SEO features are introduced. And if you don't have the bandwidth to make these adjustments, you may want to look for a small business SEO service provider.
Whether you're an SEO agency representing multiple brands, you work in-house managing multiple locations, or you're a local business owner tasked with marketing your company, keeping up with local SEO tasks can be a hurdle. We've created the Local SEO cheat sheet to help you stay on track. Most of the time, local SEO is used to optimise results in search engines such as Google, Apple and Bing. In some industries, local SEO can also be used to boost results on local yellow pages sites and industry-related review platforms.
To build local SEO, you can use tools such as keyword research, backlink building and business listing optimisation. We'll go over all of these in a moment. Local keyword research is much easier than keyword research for creating blog content. That's because most of the terms will be anchored to your business services and a location.
Most of the time, people will search for a specific service in a location near them. GMB or Google My Business is essentially the most critical part of your local SEO strategy. This Google tool allows you to create free business listings. And according to Moz, it is one of the main factors that Google will take into account when ranking businesses in the organic local search and snack pack results.
By adding the appropriate Schema markup for local businesses to your website, you are telling Google that you are a local business and not a big brand. Local business listings are vital for local businesses, and the information crucial to your business must be accurate in them. Local SEO refers to the practice of increasing the visibility of physical locations in search results. With local SEO, businesses can use it to position their products and services to potential customers and locals who are looking for them.
Competing with giant brands in the local SEO space can be daunting, but Dana is here to turn your epic battle into an epic victory. Local SEO is essential for small businesses that operate regionally, rather than nationally. But with personalisation and localisation playing an increasingly important role in every SERP, local can no longer be viewed in its own silo, every search engine and social marketer must hone their understanding. Inbound links are incredibly powerful opportunities to boost your local SEO - every inbound link tells Google that you are a legitimate business, and inbound links can also increase your domain authority.
This video from the Moz Academy will help you learn how to get a leg up on the competition in local SEO and Google Maps. By following local SEO best practices, businesses can improve organic traffic from searches conducted by customers in nearby areas. Learn how to build your local presence through outreach to other local businesses, schools and events in this Moz Academy video. The paradox of local search has always been that it is one of the most time-consuming areas of SEO, yet the businesses that stand to gain the most have the smallest budgets and the most limited internal resources.
In this beginner's guide, we've mapped out the path to local SEO success so you can learn how to build a solid strategy for your business and leverage the tools you'll need to get results. A local mention (or local listing) within a directory is another way to let people know more about your business - part of the reason why maintaining a consistent NAP is so essential.